Amit ChotiaExperience Design Leader
- Open to design leadership roles
- amitchotia9@gmail.com
- Gurgaon
- linkedin.com/in/amitchotia9
- Medium
Profile
Trained in physics, then swapped atoms for people. 11+ years across automotive, government, logistics, BFSI, retail and healthcare — designing journeys that hold up even when there isn't a screen, and growing the people around me from movers into enablers. Based in Gurgaon.
Experience
2023 — now
Lead UX / Experience Lead
Publicis Sapient
Leadership and strategy. Growing the team from movers to enablers across automotive, healthcare and GenAI work, and setting the standard: optimise journeys, not touchpoints.
Highlights
- Lead a team of senior experience designers across client engagements
- grew one into a management role
- Configurator shipped into the UK, France, Spain and Japan: 48% completion (+18%), CTR 11% vs 7%, two +17% CSAT lifts
- Generative AI site search: bounce down from 63% to 55%, site-search traffic up 5%, phase two funded
- Accessibility institutionalised across 6 brands and 1,600+ pages, from 44% to 85%, signed off by client and agency COEs
- 10+ client presentations across healthcare, travel retail, jewellery and automotive AI
- 150+ hiring interviews over three years
- 10+ designers hired, 95% still with the company
2020 — 2023
Senior Experience Designer
Publicis Sapient
Learning to work without a map. Moved from delivering, to mentoring, to leading smaller teams at project level — across a marketing OS, enterprise quoting and healthcare.
Highlights
- UX lead on two Medicare Advantage enrolment pitches
- the prototype was credited in winning the engagement
- Fortune-20 telecom quoting: three legacy tools into one, 144 simplification ideas, 3 client core-values awards in 18 months
- First designer on a marketing OS: 250+ wireframes, 45+ prototypes, 60+ component design system
- MVP approved by the group CEO
- Led a jewellery-brand pitch track end to end, and won the account
2019 — 2020
Senior Product Designer
Delhivery
Last-mile, warehouse and gateway systems for people doing physical work against a clock.
Highlights
- Last-mile, warehouse and gateway systems for field and operations teams
- Diary studies with field executives
- design impact measured in task time
2019
Senior UX Designer
LimeTray
A design system across the product suite, and a rework of the CRM's most complex tasks.
Highlights
- Token-based design system across 14 product lines, from web and mobile to restaurant point-of-sale
- Reworked the CRM's most complex tasks
2016 — 2019
Senior UX Designer & Researcher
Trans Neuron Technologies
From finding to owning. Built a practice of UX in a fairly new industry, and helped visualise the first and biggest digitalisation of the Skill India mission.
Highlights
- Joined as the only designer
- built and led a team of four
- Led design on the Skill India platform with IBM — analytics, operations and citizen views on one portal
- B2B learning and workforce-skills products used by enterprise clients
2015 — 2016
Team Leader, Usability & Research
J.P. Morgan
A physics graduate on a banking floor, learning that the gap between how a system is built and how it's used is where the problems live.
Highlights
- Usability testing and user research team lead