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FRAME 05 — Methods
The methods on my desk.
The research methods, frameworks and tools I reach for — and what each one is actually for.
FRAME 05 — Methods
The methods on my desk.
The research methods, frameworks and tools I reach for — and what each one is actually for.
FRAME 05 — Methods
The methods on my desk.
The research methods, frameworks and tools I reach for — and what each one is actually for.
FRAME 01 — The method list
Everything on the desk.
What I use to find the user's real question, rather than run behind solutions. No method is sacred — each one earned its place on a real journey.
- 04Research
- 04Strategy
- 03Design
- 04Leadership
- Updated Oct 2026
AC · A2 · 1 square = 1 method
Research04
- 01.01Sentiment analysisBefore any design work — it tells you whether you have a design problem or a trust problem.
- 01.02Card sortingEven at a 20% response rate, quantified properly, it can settle an IA argument.
- 01.03Diary studiesFor people doing physical work against a clock, where a lab test would lie.
- 01.04Usability testingRemote, across markets, on the date we promised.
Strategy04
- 02.01MoSCoW prioritisationAgainst competitors, so 'won't have' comes with a reason.
- 02.02Journey mapsCarried past the purchase into support — that's where churn lives.
- 02.03Service blueprintsThe screen is the easy half. This is the other half.
- 02.04Market audits15+ markets benchmarked before a configurator decision.
Design03
- 03.01FigmaThe team's source of truth — and, with Make, dev-ready specs that generate working UI.
- 03.02FramerThis site.
- 03.03ProtopiePrototypes real enough to test conversation and motion.
Leadership04
- 04.01Design critiqueBring the working, not just the screen.
- 04.02Growth plansRegular check-ins so growth is planned, not hoped for.
- 04.03Structured interviews100+ a year, so hiring is consistent, not a mood.
- 04.04Pitch storytellingOne persona, carried across a three-year time jump.
Measured 25.0 cm
FRAME 01 — The method list
Everything on the desk.
What I use to find the user's real question, rather than run behind solutions. No method is sacred — each one earned its place on a real journey.
- 04Research
- 04Strategy
- 03Design
- 04Leadership
- Updated Oct 2026
AC · A2 · 1 square = 1 method
Research04
- 01.01Sentiment analysisBefore any design work — it tells you whether you have a design problem or a trust problem.
- 01.02Card sortingEven at a 20% response rate, quantified properly, it can settle an IA argument.
- 01.03Diary studiesFor people doing physical work against a clock, where a lab test would lie.
- 01.04Usability testingRemote, across markets, on the date we promised.
Strategy04
- 02.01MoSCoW prioritisationAgainst competitors, so 'won't have' comes with a reason.
- 02.02Journey mapsCarried past the purchase into support — that's where churn lives.
- 02.03Service blueprintsThe screen is the easy half. This is the other half.
- 02.04Market audits15+ markets benchmarked before a configurator decision.
Design03
- 03.01FigmaThe team's source of truth — and, with Make, dev-ready specs that generate working UI.
- 03.02FramerThis site.
- 03.03ProtopiePrototypes real enough to test conversation and motion.
Leadership04
- 04.01Design critiqueBring the working, not just the screen.
- 04.02Growth plansRegular check-ins so growth is planned, not hoped for.
- 04.03Structured interviews100+ a year, so hiring is consistent, not a mood.
- 04.04Pitch storytellingOne persona, carried across a three-year time jump.
Measured 30.0 cm
FRAME 01 — The method list
Everything on the desk.
What I use to find the user's real question, rather than run behind solutions. No method is sacred — each one earned its place on a real journey.
- 04Research
- 04Strategy
- 03Design
- 04Leadership
- Updated Oct 2026
AC · A2 · 1 square = 1 method
Research04
- 01.01Sentiment analysisBefore any design work — it tells you whether you have a design problem or a trust problem.
- 01.02Card sortingEven at a 20% response rate, quantified properly, it can settle an IA argument.
- 01.03Diary studiesFor people doing physical work against a clock, where a lab test would lie.
- 01.04Usability testingRemote, across markets, on the date we promised.
Strategy04
- 02.01MoSCoW prioritisationAgainst competitors, so 'won't have' comes with a reason.
- 02.02Journey mapsCarried past the purchase into support — that's where churn lives.
- 02.03Service blueprintsThe screen is the easy half. This is the other half.
- 02.04Market audits15+ markets benchmarked before a configurator decision.
Design03
- 03.01FigmaThe team's source of truth — and, with Make, dev-ready specs that generate working UI.
- 03.02FramerThis site.
- 03.03ProtopiePrototypes real enough to test conversation and motion.
Leadership04
- 04.01Design critiqueBring the working, not just the screen.
- 04.02Growth plansRegular check-ins so growth is planned, not hoped for.
- 04.03Structured interviews100+ a year, so hiring is consistent, not a mood.
- 04.04Pitch storytellingOne persona, carried across a three-year time jump.
Measured 13.0 cm
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
That's a wrap.
Thanks for reading to the end. Say hello — I read every message and reply within a day.
Write to meamitchotia9@gmail.com