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CASE 11 — Public sector · Platform
Apprenticeships for 1.3 million
Case sheetCase No. 11
- Project
- Apprenticeships for 1.3 million
- Client
- Government of India
- Category
- Public sector · Platform
- Year
- 2018 · 2025
- Role
- Experience lead
- Team
- 3-designer team
LeadAmit Chotia2018 · 2025
Public sector · PlatformThe short version
A five-year-old national apprenticeship portal, redesigned in three months for candidates and the establishments that train them — with AI matching to connect the two.
Outcome
Candidate, establishment and matching journeys rebuilt
The brief
A national apprenticeship portal — 1.3 million registered candidates, 14,500 active establishments, close to a million open vacancies — built more than five years earlier and showing it.
As experience lead, I led a three-person design team through a three-month redesign: candidates, establishments, and the AI matching that connects them.
Where the skilling story started
In 2018, with IBM, I led a small team designing the first and biggest digitalisation of the Skill India mission — training partners, trainers and assessors, placement drives and the citizens they serve, moved from offline processes onto one national portal.
In 2025 I came back to the same mission from the other side: as experience lead at Publicis Sapient, on the national apprenticeship portal.
A five-year-old portal for 1.3 million candidates
The apprenticeship portal connects candidates with establishments that train them on the job. It was built more than five years earlier, on a framework that was no longer supported, and it looked and behaved its age.
The ask was plain: improve the user experience and the process efficiency, and get the portal ready for the scheme's next phase by connecting apprentices and establishments better.
Six principles before a single screen
We agreed what ‘better’ meant first: personalised, conversational, designed for all ages, abilities and regions, anticipatory, actionable, and trustworthy.
The plan ran on two tracks at once — a front-end redesign built on a scalable design system, and process improvements to the candidate journey, re-engineering the workflows underneath. A three-person design team, three months.
A homepage with a point of view
The old homepage tried to say everything at once: overcrowded sections, static tables, a desktop-only layout, dull pinks and blues, and no clear hierarchy.
The redesign gives it a logical flow — opportunity, then data, then testimonials, then support — with an interactive opportunities section, cards that work on any screen, and the brand's colour used to draw attention where it matters.
From a menu of everything to a next step
Candidates landed on a text-heavy menu where every option weighed the same, a profile-completion table with no sense of progress, and no opportunities in sight unless they went looking.
Now: icon-led navigation grouped by task, a visual stepper for profile completion, the latest opportunities right on the dashboard with ‘Apply now’, and journey stats as cards. Course search got labelled filters, columns that scroll with the action button pinned, and proper pagination.
Priorities, not a wall of numbers
Establishments saw everything at once — a static grid with no grouping and nothing to tell them what mattered.
The new dashboard leads with the KPIs, groups the rest into segmented views with status indicators, and moves navigation into a structured side menu. We also shaped a mobile app for establishments, so the people hiring apprentices don't have to be at a desk to do it.
From searching to being matched
Search puts all the work on the candidate. So alongside the redesign we built an AI engine for personalised matching: it reads a candidate's profile, finds the apprenticeships that fit, and suggests them — improving the odds of being shortlisted and cutting the manual search on both sides.
Underneath, the portal moved from Angular 6 to Angular 19, with AI-assisted tooling accelerating the upgrade.
The result
A faster, friendlier portal for apprentices and the establishments that train them — with matching that does part of the searching for them. Built on the same mission I first designed for in 2018.
- Take 1
- 1.3M
- Registered candidates
- Take 2
- 14.5K
- Active establishments
- Take 3
- 3 mo
- Redesign, 3 designers
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CASE 11 — Public sector · Platform
Apprenticeships for 1.3 million
Case sheetCase No. 11
- Project
- Apprenticeships for 1.3 million
- Client
- Government of India
- Category
- Public sector · Platform
- Year
- 2018 · 2025
- Role
- Experience lead
- Team
- 3-designer team
LeadAmit Chotia2018 · 2025
Public sector · PlatformThe short version
A five-year-old national apprenticeship portal, redesigned in three months for candidates and the establishments that train them — with AI matching to connect the two.
Outcome
Candidate, establishment and matching journeys rebuilt
The brief
A national apprenticeship portal — 1.3 million registered candidates, 14,500 active establishments, close to a million open vacancies — built more than five years earlier and showing it.
As experience lead, I led a three-person design team through a three-month redesign: candidates, establishments, and the AI matching that connects them.
Where the skilling story started
In 2018, with IBM, I led a small team designing the first and biggest digitalisation of the Skill India mission — training partners, trainers and assessors, placement drives and the citizens they serve, moved from offline processes onto one national portal.
In 2025 I came back to the same mission from the other side: as experience lead at Publicis Sapient, on the national apprenticeship portal.
A five-year-old portal for 1.3 million candidates
The apprenticeship portal connects candidates with establishments that train them on the job. It was built more than five years earlier, on a framework that was no longer supported, and it looked and behaved its age.
The ask was plain: improve the user experience and the process efficiency, and get the portal ready for the scheme's next phase by connecting apprentices and establishments better.
Six principles before a single screen
We agreed what ‘better’ meant first: personalised, conversational, designed for all ages, abilities and regions, anticipatory, actionable, and trustworthy.
The plan ran on two tracks at once — a front-end redesign built on a scalable design system, and process improvements to the candidate journey, re-engineering the workflows underneath. A three-person design team, three months.
A homepage with a point of view
The old homepage tried to say everything at once: overcrowded sections, static tables, a desktop-only layout, dull pinks and blues, and no clear hierarchy.
The redesign gives it a logical flow — opportunity, then data, then testimonials, then support — with an interactive opportunities section, cards that work on any screen, and the brand's colour used to draw attention where it matters.
From a menu of everything to a next step
Candidates landed on a text-heavy menu where every option weighed the same, a profile-completion table with no sense of progress, and no opportunities in sight unless they went looking.
Now: icon-led navigation grouped by task, a visual stepper for profile completion, the latest opportunities right on the dashboard with ‘Apply now’, and journey stats as cards. Course search got labelled filters, columns that scroll with the action button pinned, and proper pagination.
Priorities, not a wall of numbers
Establishments saw everything at once — a static grid with no grouping and nothing to tell them what mattered.
The new dashboard leads with the KPIs, groups the rest into segmented views with status indicators, and moves navigation into a structured side menu. We also shaped a mobile app for establishments, so the people hiring apprentices don't have to be at a desk to do it.
From searching to being matched
Search puts all the work on the candidate. So alongside the redesign we built an AI engine for personalised matching: it reads a candidate's profile, finds the apprenticeships that fit, and suggests them — improving the odds of being shortlisted and cutting the manual search on both sides.
Underneath, the portal moved from Angular 6 to Angular 19, with AI-assisted tooling accelerating the upgrade.
The result
A faster, friendlier portal for apprentices and the establishments that train them — with matching that does part of the searching for them. Built on the same mission I first designed for in 2018.
- Take 1
- 1.3M
- Registered candidates
- Take 2
- 14.5K
- Active establishments
- Take 3
- 3 mo
- Redesign, 3 designers
1Next · 12Open caseNext case · 12 / 13
Design for people working against a clock
India's largest logistics company · Logistics · Operations · 2019–20
Five products for supply partners, cluster managers, traffic controllers, drivers and citizens — designed for work that's physical, fast and unforgiving.
CASE 11 — Public sector · Platform
Apprenticeships for 1.3 million
Case sheetCase No. 11
- Project
- Apprenticeships for 1.3 million
- Client
- Government of India
- Category
- Public sector · Platform
- Year
- 2018 · 2025
- Role
- Experience lead
- Team
- 3-designer team
LeadAmit Chotia2018 · 2025
Public sector · PlatformThe short version
A five-year-old national apprenticeship portal, redesigned in three months for candidates and the establishments that train them — with AI matching to connect the two.
Outcome
Candidate, establishment and matching journeys rebuilt
The brief
A national apprenticeship portal — 1.3 million registered candidates, 14,500 active establishments, close to a million open vacancies — built more than five years earlier and showing it.
As experience lead, I led a three-person design team through a three-month redesign: candidates, establishments, and the AI matching that connects them.
Where the skilling story started
In 2018, with IBM, I led a small team designing the first and biggest digitalisation of the Skill India mission — training partners, trainers and assessors, placement drives and the citizens they serve, moved from offline processes onto one national portal.
In 2025 I came back to the same mission from the other side: as experience lead at Publicis Sapient, on the national apprenticeship portal.
A five-year-old portal for 1.3 million candidates
The apprenticeship portal connects candidates with establishments that train them on the job. It was built more than five years earlier, on a framework that was no longer supported, and it looked and behaved its age.
The ask was plain: improve the user experience and the process efficiency, and get the portal ready for the scheme's next phase by connecting apprentices and establishments better.
Six principles before a single screen
We agreed what ‘better’ meant first: personalised, conversational, designed for all ages, abilities and regions, anticipatory, actionable, and trustworthy.
The plan ran on two tracks at once — a front-end redesign built on a scalable design system, and process improvements to the candidate journey, re-engineering the workflows underneath. A three-person design team, three months.
A homepage with a point of view
The old homepage tried to say everything at once: overcrowded sections, static tables, a desktop-only layout, dull pinks and blues, and no clear hierarchy.
The redesign gives it a logical flow — opportunity, then data, then testimonials, then support — with an interactive opportunities section, cards that work on any screen, and the brand's colour used to draw attention where it matters.
From a menu of everything to a next step
Candidates landed on a text-heavy menu where every option weighed the same, a profile-completion table with no sense of progress, and no opportunities in sight unless they went looking.
Now: icon-led navigation grouped by task, a visual stepper for profile completion, the latest opportunities right on the dashboard with ‘Apply now’, and journey stats as cards. Course search got labelled filters, columns that scroll with the action button pinned, and proper pagination.
Priorities, not a wall of numbers
Establishments saw everything at once — a static grid with no grouping and nothing to tell them what mattered.
The new dashboard leads with the KPIs, groups the rest into segmented views with status indicators, and moves navigation into a structured side menu. We also shaped a mobile app for establishments, so the people hiring apprentices don't have to be at a desk to do it.
From searching to being matched
Search puts all the work on the candidate. So alongside the redesign we built an AI engine for personalised matching: it reads a candidate's profile, finds the apprenticeships that fit, and suggests them — improving the odds of being shortlisted and cutting the manual search on both sides.
Underneath, the portal moved from Angular 6 to Angular 19, with AI-assisted tooling accelerating the upgrade.
The result
A faster, friendlier portal for apprentices and the establishments that train them — with matching that does part of the searching for them. Built on the same mission I first designed for in 2018.
- Take 1
- 1.3M
- Registered candidates
- Take 2
- 14.5K
- Active establishments
- Take 3
- 3 mo
- Redesign, 3 designers
1Next · 12Open caseNext case · 12 / 13
Design for people working against a clock
India's largest logistics company · Logistics · Operations · 2019–20
Five products for supply partners, cluster managers, traffic controllers, drivers and citizens — designed for work that's physical, fast and unforgiving.
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
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Write to meamitchotia9@gmail.com