Before Publicis Sapient, I designed products for India's largest logistics company — for people whose work is physical, fast and unforgiving: supply partners, cluster managers, traffic controllers and drivers. Five products, one rule: if it costs them a minute, it costs the network a lot more.

Supply partners bid on loads and align their driver partners. We mapped the task flow from their side — finding the app, logging in with a phone number, the onboarding formality, getting started — and every question along the way: will I have to pay upfront? when will I start seeing requests? can I submit documents later?

The discovery flow went from leads (ads, the website, friends in the same field) to a profile created by the business team, to load requests based on route preferences.

Those questions shaped the screens: a phone-number-and-OTP login, onboarding that tells partners what to expect and how long verification takes, and a landing page that goes straight to load requests matched to their route preferences.

A hyperlocal delivery service for restaurants: the restaurant manager creates and manages orders; the cluster manager allocates field executives; the customer tracks the order. The cluster view brought orders, available manpower, SLA and top issues — consignee not available, containment zones, bad weather — into one screen.

Traffic controllers schedule inbound and outbound connections at mega-facilities. We designed dock assignment, docking duration, shipment distribution and driver details around one question: which vehicle goes to which dock, now?

During the pandemic, we built a dashboard and API so e-commerce platforms could keep delivering, government representatives could verify policy changes, and citizens could check whether their pincode sat in a restricted zone.

A driver app for vendor driver partners, designed to promote geolocation for trip monitoring — permissions explained up front, trips and uploads in as few taps as possible.