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Focus area 01
Design leadership
From building alongside, to guiding the team to their best outcomes.
I'd rather be measured by the people who grew than the screens that shipped. Growth plans, honest critique, and the patience to let someone own a decision — that's how designers move from movers to enablers. In the last two years, three stepped up a level; one now leads people of his own.
Step 05 / 05 · Matching people to the craft that fits them
Gel 01 · #FF5A3C
What it covers
What this looks like.
The concrete parts of this area, as they show up in my week.
- 01
Mentoring in craft and judgement
Included
- 02
Growth plans
Included
- 03
Design critique
Included
- 04
Hiring
Included
- 05
Matching people to the craft that fits them
Included
Cases with this
Work where this was at the centre.
- MV 40001A▸ 02
Open case ↗One configurator, many marketsGlobal automotive OEM · 2023—now - MV 40006A▸ 07
Open case ↗Quoting at Fortune-20 scaleUS telecom · 2021–22 - MV 40007A▸ 08
Open case ↗Sustainability as a way of doing businessGlobal jewellery brand · Pitch
Other focus areas
Before you ask
Questions
Q.01
How do you grow the people around you?
Through one-to-ones, growth plans and honest critique — and by letting people own decisions before they feel fully ready. Designers have moved from junior roles into client-facing ownership, and one now manages a team of her own.
Q.02
How do you work with product and engineering?
As one team. Discovery, prioritisation and reviews happen together, and every design comes with its reasoning so it can be challenged on the facts.
Q.03
Can I see more of the work?
Yes. Each case study on this site covers the problem, what I did and what changed. For the screens and the decisions behind them, email me and I'll walk you through it.
Focus area 01
Design leadership
From building alongside, to guiding the team to their best outcomes.
I'd rather be measured by the people who grew than the screens that shipped. Growth plans, honest critique, and the patience to let someone own a decision — that's how designers move from movers to enablers. In the last two years, three stepped up a level; one now leads people of his own.
Step 05 / 05 · Matching people to the craft that fits them
Gel 01 · #FF5A3C
What it covers
What this looks like.
The concrete parts of this area, as they show up in my week.
- 01
Mentoring in craft and judgement
Included
- 02
Growth plans
Included
- 03
Design critique
Included
- 04
Hiring
Included
- 05
Matching people to the craft that fits them
Included
Cases with this
Work where this was at the centre.
- MV 40001A▸ 02
Open case ↗One configurator, many marketsGlobal automotive OEM · 2023—now - MV 40006A▸ 07
Open case ↗Quoting at Fortune-20 scaleUS telecom · 2021–22 - MV 40007A▸ 08
Open case ↗Sustainability as a way of doing businessGlobal jewellery brand · Pitch
Other focus areas
Before you ask
Questions
Q.01
How do you grow the people around you?
Through one-to-ones, growth plans and honest critique — and by letting people own decisions before they feel fully ready. Designers have moved from junior roles into client-facing ownership, and one now manages a team of her own.
Q.02
How do you work with product and engineering?
As one team. Discovery, prioritisation and reviews happen together, and every design comes with its reasoning so it can be challenged on the facts.
Q.03
Can I see more of the work?
Yes. Each case study on this site covers the problem, what I did and what changed. For the screens and the decisions behind them, email me and I'll walk you through it.
Focus area 01
Design leadership
From building alongside, to guiding the team to their best outcomes.
I'd rather be measured by the people who grew than the screens that shipped. Growth plans, honest critique, and the patience to let someone own a decision — that's how designers move from movers to enablers. In the last two years, three stepped up a level; one now leads people of his own.
Step 05 / 05 · Matching people to the craft that fits them
Gel 01 · #FF5A3C
What it covers
What this looks like.
The concrete parts of this area, as they show up in my week.
- 01
Mentoring in craft and judgement
Included
- 02
Growth plans
Included
- 03
Design critique
Included
- 04
Hiring
Included
- 05
Matching people to the craft that fits them
Included
Cases with this
Work where this was at the centre.
- MV 40001A▸ 02Open case ↗One configurator, many marketsGlobal automotive OEM · 2023—now
- MV 40006A▸ 07Open case ↗Quoting at Fortune-20 scaleUS telecom · 2021–22
- MV 40007A▸ 08Open case ↗Sustainability as a way of doing businessGlobal jewellery brand · Pitch
Other focus areas
Before you ask
Questions
Q.01
How do you grow the people around you?
Through one-to-ones, growth plans and honest critique — and by letting people own decisions before they feel fully ready. Designers have moved from junior roles into client-facing ownership, and one now manages a team of her own.
Q.02
How do you work with product and engineering?
As one team. Discovery, prioritisation and reviews happen together, and every design comes with its reasoning so it can be challenged on the facts.
Q.03
Can I see more of the work?
Yes. Each case study on this site covers the problem, what I did and what changed. For the screens and the decisions behind them, email me and I'll walk you through it.
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
That's a wrap.
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