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CASE 08 — Enterprise · Design system
A marketing OS, from a blank page
Case sheetCase No. 08
- Project
- A marketing OS, from a blank page
- Client
- Global advertising group
- Category
- Enterprise · Design system
- Year
- 2020–21
- Role
- First designer, UX
- Team
- Product + data + tech
LeadAmit Chotia2020–21
Enterprise · Design systemThe short version
First designer on the product, with no competitive landscape to borrow from. MVP approved by the group CEO.
Outcome
250
250+ wireframes · 60+ components
The brief
A web-based operating system covering end-to-end media and marketing activities for clients and agencies — connected modules, not built in silos.
I was the first designer on the product, with only a few blueprints from the client and limited data to synthesise. The task was to funnel the backlog and define the site map at feature level.
A product with no landscape to borrow from
A web-based marketing operating system with connected modules — not built in silos, but integrated, flexible and configurable for each client. I was the first designer on the product, working with product owners and data scientists in Germany and strategists in North America.
Two weeks to close the strategy
Two weeks of discovery closed the product, data and design strategy. Three weeks to finalise the approach: roadmap, data integration, wireframes and feedback into the design system. Then the MVP, from a blueprint architecture frozen with product owners to wireframes and mock-ups.
Planning, configuration, touchpoints
We designed the planning flows — scenarios, configuration and touchpoint exploration — and the campaign data views behind them, so a planner could see budget, creatives, growth and status by market in one place.
From blueprint to an approved MVP
250+ wireframes handed over to the UI team; 45+ interactive prototypes approved by the PO and used by dev for estimates; a design system with 60+ components, 200+ icons, 10+ page templates and 40+ data-visualisation patterns. The MVP was approved by the group CEO.
The result
UX ideas that changed the direction of the client's thinking — and an MVP approved by the group CEO.
- Take 1
- 250+
- Wireframes
- Take 2
- 45+
- Interactive prototypes
- Take 3
- 60+
- Reusable components
FeedbackPublicis Sapient · 2020–21
“The UX ideas and wireframes presented triggered multiple thought processes, sometimes even changing the direction of the client's thinking. Despite a convulsive route, he and his team presented a compelling solution that ended with approval from the group CEO for the MVP.
1Next · 09Open caseNext case · 09 / 13
Sustainability as a way of doing business
Global jewellery brand · Strategy · Service design · AI · Pitch
Two sides of one coin: sustainability in the experience customers see, and in the way the business runs — reactive, proactive and predictive, with AI doing the heavy lifting.
CASE 08 — Enterprise · Design system
A marketing OS, from a blank page
Case sheetCase No. 08
- Project
- A marketing OS, from a blank page
- Client
- Global advertising group
- Category
- Enterprise · Design system
- Year
- 2020–21
- Role
- First designer, UX
- Team
- Product + data + tech
LeadAmit Chotia2020–21
Enterprise · Design systemThe short version
First designer on the product, with no competitive landscape to borrow from. MVP approved by the group CEO.
Outcome
250
250+ wireframes · 60+ components
The brief
A web-based operating system covering end-to-end media and marketing activities for clients and agencies — connected modules, not built in silos.
I was the first designer on the product, with only a few blueprints from the client and limited data to synthesise. The task was to funnel the backlog and define the site map at feature level.
A product with no landscape to borrow from
A web-based marketing operating system with connected modules — not built in silos, but integrated, flexible and configurable for each client. I was the first designer on the product, working with product owners and data scientists in Germany and strategists in North America.
Two weeks to close the strategy
Two weeks of discovery closed the product, data and design strategy. Three weeks to finalise the approach: roadmap, data integration, wireframes and feedback into the design system. Then the MVP, from a blueprint architecture frozen with product owners to wireframes and mock-ups.
Planning, configuration, touchpoints
We designed the planning flows — scenarios, configuration and touchpoint exploration — and the campaign data views behind them, so a planner could see budget, creatives, growth and status by market in one place.
From blueprint to an approved MVP
250+ wireframes handed over to the UI team; 45+ interactive prototypes approved by the PO and used by dev for estimates; a design system with 60+ components, 200+ icons, 10+ page templates and 40+ data-visualisation patterns. The MVP was approved by the group CEO.
The result
UX ideas that changed the direction of the client's thinking — and an MVP approved by the group CEO.
- Take 1
- 250+
- Wireframes
- Take 2
- 45+
- Interactive prototypes
- Take 3
- 60+
- Reusable components
FeedbackPublicis Sapient · 2020–21
“The UX ideas and wireframes presented triggered multiple thought processes, sometimes even changing the direction of the client's thinking. Despite a convulsive route, he and his team presented a compelling solution that ended with approval from the group CEO for the MVP.
1Next · 09Open caseNext case · 09 / 13
Sustainability as a way of doing business
Global jewellery brand · Strategy · Service design · AI · Pitch
Two sides of one coin: sustainability in the experience customers see, and in the way the business runs — reactive, proactive and predictive, with AI doing the heavy lifting.
CASE 08 — Enterprise · Design system
A marketing OS, from a blank page
Case sheetCase No. 08
- Project
- A marketing OS, from a blank page
- Client
- Global advertising group
- Category
- Enterprise · Design system
- Year
- 2020–21
- Role
- First designer, UX
- Team
- Product + data + tech
LeadAmit Chotia2020–21
Enterprise · Design systemThe short version
First designer on the product, with no competitive landscape to borrow from. MVP approved by the group CEO.
Outcome
250
250+ wireframes · 60+ components
The brief
A web-based operating system covering end-to-end media and marketing activities for clients and agencies — connected modules, not built in silos.
I was the first designer on the product, with only a few blueprints from the client and limited data to synthesise. The task was to funnel the backlog and define the site map at feature level.
A product with no landscape to borrow from
A web-based marketing operating system with connected modules — not built in silos, but integrated, flexible and configurable for each client. I was the first designer on the product, working with product owners and data scientists in Germany and strategists in North America.
Two weeks to close the strategy
Two weeks of discovery closed the product, data and design strategy. Three weeks to finalise the approach: roadmap, data integration, wireframes and feedback into the design system. Then the MVP, from a blueprint architecture frozen with product owners to wireframes and mock-ups.
Planning, configuration, touchpoints
We designed the planning flows — scenarios, configuration and touchpoint exploration — and the campaign data views behind them, so a planner could see budget, creatives, growth and status by market in one place.
From blueprint to an approved MVP
250+ wireframes handed over to the UI team; 45+ interactive prototypes approved by the PO and used by dev for estimates; a design system with 60+ components, 200+ icons, 10+ page templates and 40+ data-visualisation patterns. The MVP was approved by the group CEO.
The result
UX ideas that changed the direction of the client's thinking — and an MVP approved by the group CEO.
- Take 1
- 250+
- Wireframes
- Take 2
- 45+
- Interactive prototypes
- Take 3
- 60+
- Reusable components
FeedbackPublicis Sapient · 2020–21
“The UX ideas and wireframes presented triggered multiple thought processes, sometimes even changing the direction of the client's thinking. Despite a convulsive route, he and his team presented a compelling solution that ended with approval from the group CEO for the MVP.
1Next · 09Open caseNext case · 09 / 13
Sustainability as a way of doing business
Global jewellery brand · Strategy · Service design · AI · Pitch
Two sides of one coin: sustainability in the experience customers see, and in the way the business runs — reactive, proactive and predictive, with AI doing the heavy lifting.
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
Contact…
Let's build the next best experience.
Gurgaon · IST
Hiring for design leadership, or a journey that needs someone to look at it from the other side? Write to me — I reply within a day.
Open toDesign leadership roles
Working from
That's a wrap.
Thanks for reading to the end. Say hello — I read every message and reply within a day.
Write to meamitchotia9@gmail.com